IZE soda, the art of liquid motion
Project: Collaborative Brand Mockup
Product: IZE (Local Cambodian Soda)
Context: University Production Workshop
The process
Macro Liquid Cinematography: We focused on ultra-close-ups of carbonation, condensation, and the iconic "IZE" bottle. Every bubble and droplet was lit to emphasize the soda's crisp texture.
The "Splash" Factor: We utilized high-speed capture to freeze "impossible" splash moments, turning simple liquid into a dynamic, architectural element of the frame.
The Individual Vision: In my specific edit, I prioritized a fast-paced, rhythmic style. I synchronized the sharp sound design with the movement of the splashes to create a visceral "thirst-quenching" reaction for the viewer.
Technical Challenges
In a high-energy collaborative environment, my university cohort was tasked with capturing the "burst of refreshment" that defines the IZE brand. The goal was to take raw, high-speed footage and engineer a unique, professional-grade TV commercial that felt both local and world-class.
The results
The final mockup serves as a testament to my ability to transform raw production data into a polished, modern commercial. By focusing on dynamic movement and technical precision, I successfully translated a local favorite into a high-octane visual experience that rivals international soft drink campaigns.