Jaguar I-pace
Client: RMA group
Agency: 14 stops
Role: Director & Producer
Year: 2022
Project Brief
How do you visualize the raw power of a high-performance vehicle when its greatest feature is absolute silence? Jaguar tasked us with showcasing the all-electric I-PACE, balancing its aggressive performance with its whisper-quiet motor for the Cambodian market.
The Engineering Solution
As the Visual Engineer, I utilized specialized high-speed tracking tools to capture the car’s agility across the greens. By filming high-velocity maneuvers in a setting where you could "hear a pin drop," we created a powerful sensory contrast: high-octane visuals paired with serene, silent motion.
Our solutions
Polarizer Filters: Used circular polarizers on the lenses to cut through glare and suppress surface reflections. Controlled Overhead Lighting: Designed a soft, even lighting rig to highlight the vehicle’s curves without introducing hotspots.
Outcome & Impact
The video was delivered on time and exceeded client expectations. BMW Cambodia was thrilled with the results, noting the polished visual style and technical quality. This project opened doors to new work with Jaguar Cambodia and established my reputation for handling technically challenging studio shoots.
